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Interviews

Gary North-Y2K Guru – Reflections 2 Decades Later

It’s been almost two decades now but New York Times Magazine referred to him in those days as “Gary North-Y2K guru.” ABC featured him in a prime-time head-for-the-hills news story and Wired called him “a historian and early leader in the Y2K preparedness movement.” His name is Gary North and the media had anointed him […]

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Interviews

Corporate Branding at Akzo Nobel – Interview with Nathalie Quéré

Let’s take a close look at Corporate Branding at Akzo Nobel – Interview with Nathalie Quéré. Can you introduce yourself, Nathalie? What’s your background? What are the most important tasks you have as the head of corporate communication? My name is Nathalie Quéré and I have been of Head of Corporate Branding at AkzoNobel since March […]

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Interviews

Scott White, VP Sales at Rackspace

Scott White, VP Sales at Rackspace, RealCo Seed Fund Program Mentor, is a San Antonian who has spent the majority of his career at Rackspace. He grew up in different roles within the company including sales, marketing, and service delivery. His career has taken him to London where he ran international sales. He spent a short time at […]

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Interviews

Brand Preference – Joost Augusteijn, Rabobank, on How to Enhance it

Joost Augusteijn is a Brand Strategist at Rabobank, the Dutch bank that has the highest credit rating in the world of all privately owned banks, awarded by the rating agencies Moody’s, Standard & Poor’s, Fitch and DMRS. So here we’ll take a closer look at Brand Preference – Joost Augusteijn, Rabobank on How to Enhance […]

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Interviews

Shared Value Examples – Jos van Haastrecht, DSM

Creating Shared Value (CSV) is a recently developed corporate strategy that encourages leading companies to identify new areas of growth and profitability while building sustainable, scalable solutions for challenges such as access to healthcare, education, and nutrition, alleviating poverty, while simultaneously promoting environmental sustainability. In this article, we’ll look at Shared Value Examples – Jos […]

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Brand stories

International Celebration of World Water Day (WWD)

The Netherlands was host country for the international celebration of World Water Day (WWD). This year the event highlights water cooperation, and this theme was also the subject of the recent so-called Water Mission that resulted in signing up a collaboration agreement between the USA and The Netherlands. Check also this video on 2018 World […]

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Interviews

Kasia Bialek About Advancing her Career by Moving Abroad

Kasia Bialek works in a senior position for one of the most popular global brands and to get this job, she became an expat and relocated to Germany. Like many highly-skilled expats, she has a higher income as a result from that move and she definitely advanced her career. We talked with Kasia Bialek about challenges […]

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Interviews

What is the main reason that Strategic Alliances fail? Interview with Jean-Marc Vogel

Jean-Marc Vogel is a well-known sales executive who carries quite a few years of experiences specifically in the Strategic Alliances domain. He exerted his expertise successfully during the past decades BMC Software, Oracle, Mercury Interactive, CAST, and HP Software. In this interview, we talk with Jean-Marc Vogel about “What is the main reason that Strategic […]

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Brand stories

Top Dutch Innovations from TenCate, DSM , Philips, and Schiphol

Dutch companies have always had a strong focus on innovation, the strong rise in innovative concepts in business cannot be denied. Recent discoveries and developments in new technologies, new products, and new services can be traced to the Netherlands. Check out this list of five ingenious Dutch innovations. They have been shaping new realities and […]

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Brand stories

Innovative Solutions and Products – How Apple, TenCate and DSM Promote them

It is no secret that introducing new innovative products and solutions is challenging, and we all know that it’s people’s nature to hold on to the past and avoid what’s new and unknown. Yet innovation is rapidly becoming the lifeblood of the global economy. So let’s discuss Innovative Solutions and Products – How Apple, TenCate […]