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Interviews

Gary North-Y2K Guru – Reflections 2 Decades Later

It’s been almost two decades now but New York Times Magazine referred to him in those days as “Gary North-Y2K guru.” ABC featured him in a prime-time head-for-the-hills news story and Wired called him “a historian and early leader in the Y2K preparedness movement.” His name is Gary North and the media had anointed him […]

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Interviews

Corporate Branding at Akzo Nobel – Interview with Nathalie Quéré

Let’s take a close look at Corporate Branding at Akzo Nobel – Interview with Nathalie Quéré. Can you introduce yourself, Nathalie? What’s your background? What are the most important tasks you have as the head of corporate communication? My name is Nathalie Quéré and I have been of Head of Corporate Branding at AkzoNobel since March […]

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Interviews

Scott White, VP Sales at Rackspace

Scott White, VP Sales at Rackspace, RealCo Seed Fund Program Mentor, is a San Antonian who has spent the majority of his career at Rackspace. He grew up in different roles within the company including sales, marketing, and service delivery. His career has taken him to London where he ran international sales. He spent a short time at […]

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Brand Preference – Joost Augusteijn, Rabobank, on How to Enhance it

Joost Augusteijn is a Brand Strategist at Rabobank, the Dutch bank that has the highest credit rating in the world of all privately owned banks, awarded by the rating agencies Moody’s, Standard & Poor’s, Fitch and DMRS. So here we’ll take a closer look at Brand Preference – Joost Augusteijn, Rabobank on How to Enhance […]

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Interviews

Shared Value Examples – Jos van Haastrecht, DSM

Creating Shared Value (CSV) is a recently developed corporate strategy that encourages leading companies to identify new areas of growth and profitability while building sustainable, scalable solutions for challenges such as access to healthcare, education, and nutrition, alleviating poverty, while simultaneously promoting environmental sustainability. In this article, we’ll look at Shared Value Examples – Jos […]

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Interviews

Kasia Bialek About Advancing her Career by Moving Abroad

Kasia Bialek works in a senior position for one of the most popular global brands and to get this job, she became an expat and relocated to Germany. Like many highly-skilled expats, she has a higher income as a result from that move and she definitely advanced her career. We talked with Kasia Bialek about challenges […]

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Interviews

What is the main reason that Strategic Alliances fail? Interview with Jean-Marc Vogel

Jean-Marc Vogel is a well-known sales executive who carries quite a few years of experiences specifically in the Strategic Alliances domain. He exerted his expertise successfully during the past decades BMC Software, Oracle, Mercury Interactive, CAST, and HP Software. In this interview, we talk with Jean-Marc Vogel about “What is the main reason that Strategic […]

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Brand Management – Interview with Hans de Gier, SyncForce

We recently talked with Hans de Gier, a founder and director of SyncForce, SurveyWorld and Ranking Brands about challenges and best practices for managing the visual identity of global brands. So read on to learn more about Brand Management – Interview with Hans de Gier, SyncForce. Please tell me more about the SyncForce platform. How […]

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Els Versluis (Lely Group) about How to feed the world in 2050

Els Versluis is a Marketing Director of the Lely Group, an innovative agriculture company that supports dairy farmers with the best machinery that allows them to be more effective. Think about milking robots, feeding systems or harvesting machines. Check out this video about Lely Milking Robots: I talked with Els about the upcoming agricultural innovation […]

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Interviews

Human Resources Start-ups and Small Businesses

Séverine Lemoine is an experienced HR manager. She had accumulated experiences working in a variety of companies either at HR departments or companies providing HR services. Working as an HR consultant today, she accompanies small and medium businesses to build and develop an HR culture and policy that corresponds to future stakes of the company: […]