It is no secret that introducing new innovative products and solutions is challenging, and we all know that it’s people’s nature to hold on to the past and avoid what’s new and unknown. Yet innovation is rapidly becoming the lifeblood of the global economy. So let's discuss Innovative Solutions and Products – How Apple, TenCate and DSM Promote them. Let’s take a look at what strategies Apple, DSM, and TenCate have used to promote their innovative products.
Apple: 2.2 million Apps Available In The App Store