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Day: October 8, 2017

The story behind the Hockey World Cup Stadium in The Hague

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The 2014 Hockey World Cup was held from 31 May to 15 June 2014 at the Kyocera Stadium and the GreenFields Stadium in The Hague, the Netherlands. The Kyocera stadium, home base of soccer club ADO Den Haag, received a temporarily new surface of artificial grass called GreenFields TX.

The story behind the development of this synthetic turf system (also known as artificial grass) is really interesting because GreenFields TX was created especially for the 2014 Hockey World Cup and involved a methodology called “validated learning” known as a new, very effective way of product development used in the lean startup movement.
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