The Netherlands, or Holland, is a relatively small country but it has so many successful international brands that it makes you wonder what the reasons are for this phenomenon.
Well, it is generally known that the economy of The Netherlands strongly depends on foreign trade and that it is a European transportation hub, just think of the Port of Rotterdam. But there is more to it. The Dutch companies extend their presence abroad, they greatly contribute to the European and American economy. Many Dutch businesses have made their impact on education, insurance and innovative, niche products.
As a proof of recognition for “all things Dutch,” there are many Dutch elements included in educational standardized tests.
The Netherlands also is the home of many high tech and innovative companies. Highly sophisticated marketing allows many Dutch companies to take leadership roles in their fields.
Add to this the openness and pragmatism of the Dutch and you will have the answer to the title question, but let’s take a closer look at the key factors: