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Category: Brand stories

The Modern Annual Report: DSM, Philips, TenCate, Unit4

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The structure, content an design of Annual Reports has changed dramatically over the past years. Instead of dry documents full of financial data, reports now have become powerful and well-designed communication tools including non-financial data as well. Internet and mobile technology, benchmarking rankings and the need to stand out in the crowded marketplace influenced this remarkable change for better communication.

In these times of social media, when everybody with an internet connection can spread every kind of financial or business information, companies have to address the growing need to influence the perceptions of various groups. It is no wonder the annual report has become an important communications means. Thanks to the internet, the modern annual report has become a document that reaches out to thousands of readers and is the most direct and controlled method of shaping the perceptions of various audiences and stakeholders (more…)

VDL Groep-Family-Owned Business Sustainable Growth

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VDL Groep is one of the most powerful family-owned businesses in The Netherlands. It is a global industrial and manufacturing company that focuses on producing, innovating and marketing semi-finished products, buses, and coaches and finished products.
An interview with the Corporate Communication Department about the leadership of Wim van der Leegte and the involvement of the new generation and working culture.

What is the VDL Group’s DNA?
VDL Groep is an international industrial company focused on the development, production, and sale of semi-finished products, cars, buses & coaches, and other finished products. It is a conglomerate of flexible, independent companies, each with its own specialty. The common thread found throughout the operations is the combination of metal and technology. Since the founding in 1953, this family-owned business has grown to include 82 operating companies, spread over 18 countries, with more than 8,700 employees. The strength of the VDL Groep lies in the mutual cooperation between the companies.
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How to keep a gratitude journal

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Purchase a journal or notebook with lined pages. A simple way to make each journal unique to the individual is to make a collage from magazine cutouts on the front cover of an inexpensive scribbler. The theme of “things I’m grateful for” can be used in the decorating process: family photos, recipes, favorite sayings, fabric swatches or a child’s drawing.

Write down five things they are grateful for each day. This can be done anytime, at work, school or home or at all three. It is recommended in that you keep your journal by your bedside and write in it each night before going to sleep.
There are many things to be grateful for:
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