The story behind the Hockey World Cup Stadium in The Hague

The 2014 Hockey World Cup was held from 31 May to 15 June 2014 at the Kyocera Stadium and the GreenFields Stadium in The Hague, the Netherlands. The Kyocera stadium, home base of soccer club ADO Den Haag, received a temporarily new surface of artificial grass called GreenFields TX.

The story behind the development of this synthetic turf system (also known as artificial grass) is really interesting because GreenFields TX was created especially for the 2014 Hockey World Cup and involved a methodology called “validated learning” known as a new, very effective way of product development used in the lean startup movement.
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Brand Management – Interview with Hans de Gier, SyncForce

We recently talked with Hans de Gier, a founder and director of SyncForce, SurveyWorld and Ranking Brands about challenges and best practices for managing the visual identity of global brands. So read on to learn more about Brand Management – Interview with Hans de Gier, SyncForce.

Please tell me more about the SyncForce platform. How does it help brand owners manage the brand?

Hans de Gier: For companies with a strong brand, communicating in a consistent manner is important for their continuing existence. However, with geographically separated teams and external vendors, having a centralized brand asset management solution accessible to all can be a challenge. (more…)