What is the main reason that Strategic Alliances fail? Interview with Jean-Marc Vogel

Jean-Marc Vogel

Jean-Marc Vogel is a well-known sales executive who carries quite a few years of experiences specifically in the Strategic Alliances domain. He exerted his expertise successfully during the past decades BMC Software, Oracle, Mercury Interactive, CAST, and HP Software. In this interview, we talk with Jean-Marc Vogel about “What is the main reason that Strategic Alliances fail?” 

Jean-Marc received several awards in the categories Best Sales Results and Best Alliance Manager. Currently, he holds the position of Director of Strategic Partnerships at eNovance. He simultaneously is one of the founders and treasurer-honorary president Adalec (the French Association for Alliances & Channel Directors.

Jean-Marc shared his extensive work experiences in building partnerships and strategic alliances. He is a skillful sales executive and I have learned quite a deal from him working on many accounts for quite a while. Our chat was long so I will publish this in two sections. We conducted the following interview with Jean-Marc Vogel:

Q: What is Strategic Alliances all about? From your field experiences,  how can we make a partnership successful?

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