Brand Preference – Joost Augusteijn, Rabobank, on How to Enhance it

Joost Augusteijn Rabobank
Joost Augusteijn Rabobank

Joost Augusteijn is a Brand Strategist at Rabobank, the Dutch bank that has the highest credit rating in the world of all privately owned banks, awarded by the rating agencies Moody’s, Standard & Poor’s, Fitch and DMRS. So here we’ll take a closer look at Brand Preference – Joost Augusteijn, Rabobank on How to Enhance it.

Moreover, the cooperative structure is an important asset and selling point for Rabobank. I talked with Joost Augusteijn about the bank’s sponsoring strategy, creating brand preference and internal branding. In the Netherlands and abroad, Rabobank became the “official sponsor” of three-sport disciplines cycling, field hockey, and equestrianism and has created long-term partnerships with top sports teams.

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