Gary North-Y2K Guru – Reflections 2 Decades Later

It’s been almost two decades now but New York Times Magazine referred to him in those days as “Gary North-Y2K guru.” ABC featured him in a prime-time head-for-the-hills news story and Wired called him “a historian and early leader in the Y2K preparedness movement.”

His name is Gary North and the media had anointed him as their official Year 2000-survival poster boy. But who was spinning whom then? Let’s take a closer look and learn from the mistakes made some two decades ago:

“My concern about Gary North was that there were a lot of innocent citizens out there who were taking his information as the unadulterated truth,” gripes Steve Davis, co-author of Y2K Risk Management: Contingency Planning, Business Continuity, and Avoiding Litigation (John Wiley&Sons). “Y2K just came along and fit his agenda perfectly. While Y2K was considered a real problem with real consequences, it’s uncertainty provided the perfect cover for a whole slew of millennial panic profiteers.”

Unfortunately, the details of North’s agenda were not revealed because reporters were too busy lapping up his end-of-the-world sales pitch when they should have been checking his background. If they would, they’d discovered that North was using the Y2K problem to promote his larger agenda of Christian Reconstructionism. (more…)

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Corporate Branding at Akzo Nobel – Interview with Nathalie Quéré

Let’s take a close look at Corporate Branding at Akzo Nobel – Interview with Nathalie Quéré.

Can you introduce yourself, Nathalie? What’s your background? What are the most important tasks you have as the head of corporate communication?

Nathalie Quéré – Akzo Nobel

My name is Nathalie Quéré and I have been of Head of Corporate Branding at AkzoNobel since March 2012. I am essentially responsible for all aspects of the AkzoNobel brand, which includes raising global awareness and ensuring that our businesses all over the world use and promote the brand in the right way.

Some time ago, AkzoNobel went through a rebranding process, what were the reasons for this transformation? How does it affect your corporate communication?

Following the sale of the company’s pharma activities and the subsequent acquisition of ICI, AkzoNobel wanted to express its new strategic direction by developing a new brand positioning and identity.

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