The Modern Annual Report: DSM, Philips, TenCate, Unit4
The structure, content, and design of Annual Reports have changed dramatically over the past years. Instead of dry documents full of financial data, reports now have become powerful and well-designed communication tools including non-financial data as well.
Internet and mobile technology, benchmarking rankings, and the need to stand out in the crowded marketplace influenced this remarkable change for better communication.
In these times of social media, when everybody with an internet connection can spread every kind of financial or business information, companies have to address the growing need to influence the perceptions of various groups. It is no wonder the annual report has become an important communication means.
Thanks to the internet, the modern annual report has become a document that reaches out to thousands of readers and is the most direct and controlled method of shaping the perceptions of various audiences and stakeholders. (more…)