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Brand stories

The Role of TenCate Geotextiles in the Delta Works

The Dutch are real professionals when it comes to managing the power of water. If they would not have developed in the past a highly sophisticated water defense system for their country, a major part of the Netherlands would be under water. This post addresses the Role of TenCate Geotextiles in the Delta Works in […]

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Brand stories

How Unilever, TenCate, DSM and Randstad help society and grow profitable business in the same time

Putting sustainability at the core of their business strategy and linking societal needs with business growth is becoming more popular between modern corporations. Michael Porter from Harvard University calls this approach creating shared values (CSV). This means that companies can grow their business and profitability while building sustainable, scalable solutions for societal challenges such as […]

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Brand stories

The story behind the Hockey World Cup Stadium in The Hague

The 2014 Hockey World Cup was held from 31 May to 15 June 2014 at the Kyocera Stadium and the GreenFields Stadium in The Hague, the Netherlands. The Kyocera stadium, home base of soccer club ADO Den Haag, received a temporarily new surface of artificial grass called GreenFields TX. The story behind the development of […]

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Interviews

Brand Management – Interview with Hans de Gier, SyncForce

We recently talked with Hans de Gier, a founder and director of SyncForce, SurveyWorld and Ranking Brands about challenges and best practices for managing the visual identity of global brands. So read on to learn more about Brand Management – Interview with Hans de Gier, SyncForce. Please tell me more about the SyncForce platform. How […]

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Interviews

Els Versluis (Lely Group) about How to feed the world in 2050

Els Versluis is a Marketing Director of the Lely Group, an innovative agriculture company that supports dairy farmers with the best machinery that allows them to be more effective. Think about milking robots, feeding systems or harvesting machines. Check out this video about Lely Milking Robots: I talked with Els about the upcoming agricultural innovation […]

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Brand stories

PANalytical Award supporting early-career researchers

The prestigious PANalytical Award was created in 2012 to encourage exceptional early-career researchers. At a time when formal research funding is becoming more difficult PANalytical took the initiative to present the winner with prize money of € 5000. PANalytical is the world’s leader in the field of analytical instrumentation that recognizes materials by using X-ray […]

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Brand stories

Jupiler League and TenCate synthetic grass fields

TenCate was chosen by the Jupiler League as a vendor of synthetic grass for football fields only a few years way back. It was big news from many perspectives, first of all, Dutch professional football was choosing synthetic turf instead of natural grass. Would other countries follow? Secondly, the system that was chosen is the […]

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Interviews

Human Resources Start-ups and Small Businesses

Séverine Lemoine is an experienced HR manager. She had accumulated experiences working in a variety of companies either at HR departments or companies providing HR services. Working as an HR consultant today, she accompanies small and medium businesses to build and develop an HR culture and policy that corresponds to future stakes of the company: […]

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Brand stories

The Modern Annual Report: DSM, Philips, TenCate, Unit4

The structure, content an design of Annual Reports has changed dramatically over the past years. Instead of dry documents full of financial data, reports now have become powerful and well-designed communication tools including non-financial data as well. Internet and mobile technology, benchmarking rankings and the need to stand out in the crowded marketplace influenced this […]

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Brand stories

VDL Groep-Family-Owned Business Sustainable Growth

VDL Groep is one of the most powerful family-owned businesses in The Netherlands. It is a global industrial and manufacturing company that focuses on producing, innovating and marketing semi-finished products, buses, and coaches and finished products. An interview with the Corporate Communication Department about the leadership of Wim van der Leegte and the involvement of […]